Wednesday, 16 February 2011

Creating the Magazine Advert

The layout we created for the magazine advert was inspired by an original Plan B magazine advert. Conventions of the magazine adverts we decided to use were:
  • Displaying the name of the album and centralising it at the top of the page.
  • Showing an insert shot of the album cover.
  • Creating a star rating section from newspapers and magazines - the use of well-known players in the media industry to promote the album, also fitting the conventions.
  • A striking focus image.
  • Simple yet effective layout.
  • Legislation information - websites, record label logo and company.
The first stage was to edit the picture that we had chos
en for the advert. Stef decided to use a long shot of the artist:


After I took the photos Stef found this image as an extremely effective shot as she was able to use the background of the image for the magazine advert. ( Stef also edited the image in the same format as the album cover image).

We were aware that too many fonts or a mixture of fonts would create a busy layout and can draw attention away from the main intention of the advert- attracting its target audience. The same font was used in the magazine advert to create a house style. However a font was added to display the information on the advert. The font I decided to use was, 'OCR A STD'. The simple font creates the product to look more professional.

This is the final magazine advertisement which meets the conventions of a magazine advert in the real media industry:


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