Target Audience

Now that we have decided the genre and song it is important to identify our target audience. It is necessary for your audience to recognize that you are talking specifically to them. It also creates a sense of a brand and gives its members a sense of belonging to a certain community. During our research a website which has been particularly useful is UK Tribes.com. The website is a project which looks at youth culture and offered a tribal breakdown based on the social glues (music, sport, fashion, technology etc) around which young people gather. One of these "tribes" labeled Mainstreamers is the market we will be aiming at. Not only must our music be relevant to it's genre but as this website has shown us young people take themselves very seriously. It is important to them to feel like they "belong" and we must therefore cater to what it is they are familiar with.

The Mainstream is the biggest part of the market, but with alternative/trendy lifestyles and music now much more accessible, the various Mainstream Tribes also lose much of their membership in later years. Those who remain tend to specialise into more aspirational subsets like Casuals, Boy Racers and Sports Junkies. Siege mentality makes the alpha males among Mainstream tribes suspicious of trendy music or clothes and quick to criticise peers who seem to be standing out. Big brand sportswear and high street fashion predominates with Mainstream tribes and music, even for Ravers, is mostly commercial.

I also found that the media consumption for this group is very large;

From this we can see that TV is by far this tribes heaviest media consumption by far! Which gives us the idea that the visuals are important to this audience, therefore our music video should be relevant to the song and include an interesting story or twist.

The brands that this mainstream 'tribe' like to shop for the most is as follows;

From these brands we know what our characters should wear in the video to interest our target audience.

Animatic drawings

After we had completed the main steps of our research we decided to create an animatic. The idea of an animatic is to create a storyboard of our music video and then put this sequence of images into the song that we are using; Pieces - Chase and Status. These are our drawings so far which we will then scan or upload separately to put into final cut and edit them into our chosen song including cuts and how long each scene will be through this.