Wednesday 6 October 2010

Conventions of a music video

Camera Shots: Music videos tend to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.


Camera Movement: The movement of the camera is used to follow and trace the artist or band. Camera movements include tilts (such as in daniel beddingfield's - never gonna leave your side video where the camera tilts up the building away from him), pans, tracking (also in the same video where the camera tracks her galloping) and crane shots.


Mise-en-scene: This refers to the arrangement of performers and props on stage or in a scene for a production of a music video or any other media text. Mise-en- scene puts importance on the representation of something. An example is, ‘Mad’ by Neyo. The mise-en scene involves him walking down a road alone, being in an isolated room. This reflects the isolation from his lover. Also, the props include hats and dark clothes which represent the down mood of the song. Similarly, the lighting is kept very dark as it is black and white; this connotes the angry and depressed mood.


Editing: Jump cuts is the predominant editing technique used in music videos. This is because this allows a sudden change from one scene to another. Similarly, transitions such as fade and dissolve are very common in music videos as they create a different effect to cuts for example in JLS video beat again where the scene fades to jump to the next scene.


Lighting: Some music videos are black and white which help emphasise a particular mood like in Nelly's video just a dream and some videos have artificial lighting which put the artist/s in an enhanced look for example in Beyonce's video she is lit up.


Sound: Sound is mainly the vocals or the song but in some cases such as Michael Jackson – Thriller, the producers can make the music video into a short film.

Props: These are vital in aiding to add to the scene and create significance on particular objects or people like in JLS video one shot the microphone is an important prop.


Costume: This goes with the scenes in the song and reflects the genre - for example they are dressed in smart yet old fashioned clothes that make them look upper class in Beyonce's video naughty girl. Costume is an important factor because it has a slight influence on how the viewers will dress because they use some of the celebrities as role models.


Colour: Colours tend to set the mood of the song through creating an atmosphere. For example, dark colours are used more in rock songs such as Kings of Leon and bright colours are seen to be used more in hip hop and pop videos such as lady gaga's video telephone.

Moodboard


We decided to create a mood-board to put our ideas into pictures so that they are easier to understand. Whilst Sam and I searched for pictures we thought most represented our music video theme, Stef carefully put them together adding text which related to the video and also the lyrics of the song.

Tuesday 5 October 2010

Song Choice

When searching for songs we was looking for something with meaningful lyrics and a song that was not well known. We listened to a few songs and thought of what we could do with them before we watched the actual videos for ideas. After listening to a number of songs and watching their videos we decided we had the best ideas for 'pieces by chase and status' and brain stormed ideas before going on to write ideas for the whole video from start to finish.

Researching songs

We began our search for the perfect song for our music video by listening to music on our ipods and also others as everyone listens to different genres of music. We heard a few that we thought would make an entertaining music video and wrote those ideas down, but we still was not definitely sure with what we had chosen so we searched further looking on websites such as Youtube.
We listened to the music without looking at the video so that we could picture what the music tone and lyrics was saying. It was hard to think what to search so we searched an artist that we had heard already on our ipods and then Youtube itself makes other video suggestions of the same genre.
For a song to catch your ear the lyrics have to have a story or mean something whether it is to do with love, hate, memories or cheating to be able to make a video out of it.


After searching through these songs we chose Chase and Status ft. Plan B - Pieces. This choice was made because it tells the story of a boy and girl who are not together anymore and the boy is saying how 'you don't care about me anymore'. We imagined seeing the two together and then the boyfriend finding out that she is cheating by finding different 'pieces' of clues and putting them together.

Chase and Status ft. Plan B - Pieces

You don't care,
About me,
Anymore,
Thats why you, you wanna break my heart,
Into pieces on the floor.

If you don't care,
About me,
Anymore,
Why do you, you wanna break my heart,
Into pieces on the floor.

You don't care,
About me,
Anymore,
Thats why you, you wanna break my heart. (echo)

I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, now-o-ow-o-ow i'm just cold inside.

I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, now-o-ow-o-ow i'm just cold inside.

I remember when i used to feel sutin, now-o-ow-o-ow i'm just cold inside.

I remember when i used to feel sutin, now-w-w-w i'm just cold inside.

If you don't care,
About me,
Anymore,
Why do you, you wanna break my heart,
Into pieces on the floor.

You don't care,
About me,
Anymore,
Thats why you, you wanna break my heart...

I remember when i used to feel sutin, now-o-ow-ow i'm just cold inside.

I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, i remember when i used to feel sutin.
I remember when i used to feel sutin, now-o-ow-o-ow i'm just cold inside.

You don't care,
About me,
Anymore,
Thats why you, you wanna break my heart.....